5 Smart Content Marketing Secrets Small Businesses Need to Know
You know creating content helps your business, but does it feel like a huge task? Many small business owners find themselves overwhelmed by content marketing. They often don’t know where to start or how to make their efforts truly count. You might put in hours, yet those efforts don’t seem to bring in new customers. This common feeling can make growing your business online seem confusing. What if you could simplify content creation and get better results? Here are 5 smart content marketing secrets small businesses need to know.
These aren’t just basic ideas; instead, they include some “hidden gems” that most owners overlook. Get ready to make your content work harder for your business!
Turn One Piece of Content into Many
A Top Content Marketing Secret
One great piece of content can actually become many! Take a blog post you wrote. You can turn its main points into short social media graphics. Pull out interesting quotes for tweets. You could even make a quick video summarizing it. You might also create an infographic. This saves you a lot of time. Importantly, it ensures your message reaches people on different platforms, making its impact much bigger.
BrandUp Tech
We specialize in creating smart content strategies. We help you repurpose your core messages across various formats to maximize your reach and save you time.
Let Google Tell You What to Write
A Powerful Content Marketing Secret
If you have a website, Google is already telling you exactly what people search for to find you! Google Search Console (a free tool) shows you the exact words and phrases people type into Google before landing on your site. Use these “queries” as direct ideas for new blog posts or questions to answer on your website. This is like having a direct line to your audience’s questions, giving you a big advantage. You can learn more about how to use this powerful tool by visiting the official Google Search Console Help page.
BrandUp Tech
We specialize in creating smart content strategies. We help you repurpose your core messages across various formats to maximize your reach and save you time.
BrandUp Tech
We develop content strategies that build authority. We also improve your SEO, organizing your information for maximum impact and user value.
Don’t Just Collect Emails, Distribute Content via Email
Your email list is a direct channel to deliver valuable content, not just deals! Segment your list to send relevant articles or videos only to those interested in specific topics. For instance, send a blog about “Commercial Landscaping Tips” only to your commercial clients. This keeps your list engaged and reduces people unsubscribing. Ultimately, it turns your email list into a powerful content sharing tool. Research by Litmus shows that email marketing consistently delivers a high return on investment, often attributed to its ability to build direct relationships.
BrandUp Tech
We develop content strategies that build authority. We also improve your SEO, organizing your information for maximum impact and user value.
BrandUp Tech
We research popular questions related to your industry. Then, we integrate them smartly into your website and blog content to capture more search visibility.
Ready to craft your brand’s story and boost your online presence?
Content marketing offers huge potential for small businesses. By using these lesser-known secrets, you can create powerful content that truly connects with your audience. You will also bring in more customers. It’s time to make your content a key player in your online success.
Mark is the founder and CEO of BrandUp Tech. He brings over 25 years of Creative IT and Content Marketing experience, culminating in a long tenure as CTO for a leading financial eLearning company. Mark’s passion for technology began at age 10, evolving into a career dedicated to helping businesses thrive digitally. He founded BrandUp Tech to be a brand amplification alternative, assisting small businesses in building a powerful online presence without sacrificing their established legacy. Mark is currently focused on leveraging Generative AI and new search technologies (AI Overviews, AEO) to give his clients a competitive edge.
