BrandUp Tech helps define your unique brand voice. Additionally, we create a simple style guide, ensuring every online message sounds truly like your business.
Your small business brand: you built it brick by brick offline. Now, you need to make it boom online! Many small business owners feel like their brand gets lost in the noise of the internet. You work hard to serve your customers, but perhaps your online presence doesn’t fully show your unique identity. This common challenge can make connecting with new online customers feel tricky. What if a few clever moves could truly make your brand stand out? Here are 5 smart ways to amplify your small business brand online, boosting your reach and impact. These aren’t just basic ideas; instead, they include some “hidden gems” that most owners overlook. Get ready to make your brand unforgettable!
Create a Simple Brand Voice Guide: Your Key to Amplify Your Small Business Brand Online
Your brand voice matters just as much, and most small businesses don’t have a clear plan for it. A simple, one-page guide can tell everyone on your team (or anyone helping you online) exactly how your brand sounds. Should it be professional, friendly, witty, or direct? This ensures every email, social post, or website sentence sounds consistently like you. Consistent voice builds trust. It helps customers recognize your brand, no matter where they find you online.
Turn Your Employees into Brand Advocates
A Powerful Way to Amplify Your Small Business Brand Online
Your employees are actually your most powerful, authentic brand ambassadors! Encourage them (without pressure, of course) to share positive news, behind-the-scenes glimpses, or useful content on their personal social media. Their friends and family trust them. This leads to genuine reach for your brand. After all, people tend to trust recommendations from real people more than ads. According to a study by Edelman, 59% of consumers say they trust employees more than a company’s leadership when it comes to information about the company.
We guide businesses on how to encourage employee advocacy safely and effectively. We also provide content ideas they can easily share.
Master Omnichannel Consistency
More Than Just Matching Logos
True brand amplification comes from omnichannel consistency. This means making sure your business name, address, and phone number (NAP) are exactly identical across your website, Google Business Profile, all social media, and online directories. Even a tiny mismatch can confuse customers and search engines. Your brand experience should feel seamless everywhere. This builds trust and makes it easier for people to find you.
We audit and optimize your online presence for perfect NAP consistency. This ensures seamless branding across all your digital touchpoints.
Use Your Google Business Profile as a Mini-Social Feed
You can post updates, photos, offers, and events directly to your GBP, just like a social media feed! These “GBP Posts” show up in local searches and on Google Maps. This makes your GBP dynamic and gives customers a reason to check it often. It also boosts your local visibility and engagement with your brand. Many businesses set it up once and then forget it. Don’t miss this free, powerful tool! You can access it via your Google Business Profile dashboard.
We specialize in optimizing and actively managing your Google Business Profile. This ensures you use all its powerful features, including regular posts.
Leverage Authentic, Raw Video Over Polished Perfection
For brand amplification, raw, authentic, “behind-the-scenes” videos often outperform highly polished ones on social media. People connect with realness. A quick phone video of you explaining a product, a customer testimonial, or a glimpse into your daily operations can build huge trust and engagement for almost no cost. Viewers are actually 20 times more likely to share video content than any other type of content.
We can edit your raw footage into engaging stories. Alternatively, we guide you on how to create compelling, authentic video content yourself.
Mark is the founder and CEO of BrandUp Tech. He brings over 25 years of Creative IT and Content Marketing experience, culminating in a long tenure as CTO for a leading financial eLearning company. Mark’s passion for technology began at age 10, evolving into a career dedicated to helping businesses thrive digitally. He founded BrandUp Tech to be a brand amplification alternative, assisting small businesses in building a powerful online presence without sacrificing their established legacy. Mark is currently focused on leveraging Generative AI and new search technologies (AI Overviews, AEO) to give his clients a competitive edge.
